Chicago Fire Soccer Club needed a B2B pitch to attract a jersey sponsor for their 2016 season. After examining the raw statistics provided by the club, I created a narrative based around the wide variety of markets provided by the club’s diverse fan base and the huge growth of ‘soccer’ in the US.
The deliverables were a presentation and a leave-behind; a booklet covering the main and most memorable points. Burn marks created by the laser cut process on the front cover added an extra nod to the Chicago Fire’s history.